How Cheengu Works

Cheengu is an SMS-based accountability system that helps you follow through on commitments using automated check-ins, human verification, and real financial stakes.

The Complete Process

1

Create Your Commitment

Text Cheengu to start. You'll specify:

  • • Your goal (e.g., "Exercise for 30 minutes")
  • • Your judge (someone who can verify your work)
  • • Commitment type (daily habit or project deadline)
  • • Your stake amount (typically $20 for 7 days)
  • • Penalty per failure (typically $5)
2

Stake Your Money

You'll receive a secure payment link via SMS. Pay your stake using a credit or debit card. This money is held by Stripe (our payment processor) and will either be refunded to you if you succeed, or transferred to your judge for each failure.

3

Daily Check-Ins

Every day at your chosen time, you receive an SMS:

SMS to You
Did you complete your commitment today: "Exercise for 30 minutes"?
Reply YES or NO

You respond with YES or NO. That's it.

4

Judge Verification

After you respond, your judge immediately receives a verification request:

SMS to Judge
Brian claims they completed: "Exercise for 30 minutes"
Did they actually do it?
Reply YES or NO

Your judge responds YES or NO based on what they observed or what evidence you provided them.

5

Automatic Penalties

The system compares your response with your judge's:

  • Both YES → Success. No penalty.
  • Both NO → You admitted failure. Penalty applied.
  • Disagreement → Judge's answer wins. Penalty applied if judge says NO.
  • No response → Defaults to failure after deadline. Penalty applied.

Each failure triggers a $5 penalty (or your custom amount) to be transferred from your stake to your judge.

6

Weekly Settlement

At the end of your commitment period (typically 7 days), the system:

  • • Calculates total penalties
  • • Transfers penalty money to your judge via Stripe
  • • Refunds your remaining stake to you
  • • Sends you a summary of your performance
Example Settlement
Week complete!
Successes: 5/7 days
Failures: 2 days
Penalties: $10 sent to your judge
Refund: $10 returned to you

Commitment Types

DAILY Commitments

For building habits. You get checked in every day at a set time. Perfect for exercise, meditation, writing, or any daily practice.

Example: "Exercise 30 min every day for 7 days"

DEADLINE Commitments

For completing projects. You set a deadline and get checked in only on that date. Perfect for deliverables, submissions, or one-time goals.

Example: "Submit grant proposal by Friday"

Why This Works

Automation Prevents System Breakdown

Manual accountability fails because people forget or feel awkward asking "did you do it?" Cheengu automates everything. No forgetting. No awkwardness. No negotiation.

Human Verification Prevents Cheating

Unlike apps where you self-report, your judge actually verifies your work. You can't game the system by lying to yourself.

Real Money Creates Real Stakes

This isn't points or badges. It's actual money leaving your bank account when you fail. Loss aversion is one of the most powerful psychological motivators.

SMS Keeps It Simple

No app to open. No login to remember. Just text messages that work on any phone. The friction is removed completely.

Privacy & Security

Your payment information is handled by Stripe, a industry-leading payment processor. We never see or store your credit card details. Your phone number and commitment data are stored securely and never shared with third parties. See our Privacy Policy for complete details.

Getting Started

Ready to actually follow through on your commitments? Contact us at hello@cheengu.com to get started with Cheengu.